September 13, 2019

Atlanta Zoo

Atlanta, GA



PVMS is very excited to come to Atlanta!  Well established in Charleston, SC, PVMS is the premier continuing education event for practice owners, managers and those interested in higher level practice operations.

The list of presenters for this Atlanta program is truly fantastic with some of the industry's top names on the schedule.  You will not want to miss the opportunity to learn from and mingle with them.


Julie Squires

Compassion Fatigue and Veterinary Medicine:

What Leaders Need to Know

Sponsored by Rekindle Solutions

Program Overview

Compassion fatigue, the profound exhaustion and depletion resulting from the exposure to the pain and suffering of others, is to some extent a normal consequence of veterinary medicine.  But it is becoming harder for veterinary professionals and teams to stay positive, energized, focused and healthy.  While we cannot change the nature of the work, managers and leaders are responsible to eliminate any source of unnecessary stress for our teams to to aid in developing a healthy and sustainable culture.

Organization health begins with employee health and wellness.  This session will address the impact stress, burnout, compassion fatigue and secondary trauma has on veterinary teams and ways to reduce stress and increase resiliency, morale, teamwork, productivity and quality fo care within veterinary practices.  

About Julie Squires

Julie's 25 year career in the veterinary field began as a veterinary assistant.  It was then that she first experienced compassion fatigue, the emotional, physical and psychological exhaustion that results when one is repeatedly exposed to a highly stressful and traumatic work environment without having the skills to effectively cope.

Julie has worked for some of the industries big names including Idexx, Bayer and Nestle Purina Care.  In 2014, Julie founded Rekindle, LLC - Compassion Fatigue Solutions.  She is a Certified Compassion Fatigue Specialist and Certified Life Coach.  Through workshops, seminars, virtual learning, speaking engagements and 1:1 coaching, Rekindle offers individuals and organizations training on compassion fatigue awareness, recognition, normalization and strategies with which to build resiliency.  She has presented at major veterinary conferences including NAVC and AVMA.


Kelly Burich

Developing Your Leadership Style

Sponsored by Virbac


Program Overview:

Leadership skills within a veterinary hospital are increasingly important as practices face so many new challenges.  Effective leaders create effective teams.  In turn the practice experiences less employee turnover and more efficient operations.  


Attendees will learn textbook concepts around leadership theories, leadership styles, assessment of skillsets, and resources to further develop leadership attributes.  Specific development for veterinary hospital leadership training will be addressed for internal team use and external skillset development.  Historical concepts of leadership theories will be reviewed and specific direction to situational leadership traits will be discussed. Contingent leadership skill sets and applications will be reviewed, along with assessment, development, and need based structures around concept. 

About Kelly Burich:


Kelly Burich currently serves at the National Key Account Program Manger for Virbac, as well as serving clients in North and South Carolina in a key account.  She has been working in human and animal health care pharmaceuticals since 1999.

Kelly began her career in sports marketing, and business consultation services, including marketing management, strategic planning, and public relations planning.  She received her BA in Public Relations from the University of Central Oklahoma, and her Master of Organization Leadership from Saint Ambrose University.

In her role for Virbac, Kelly is also a trained facilitator in "Crucial Conversations," and a RACE Certified presenter in the realm of Veterinary Compassion Fatigue and Communication Styles.

At home, Kelly is a mom th Jack and Jayne, a cross country coach at her children's school, and involved in their school community.  She's also married to Dan, and the family is owned by an 11 year old "American Stafforshire Terrorist" name BobbyStoops. 

Patrick McCarthy

The State of the Industry:

Is Your Practice Prepared to Compete?

Sponsored by PSIVET


Program Overview: 

The challenges facing the independent veterinary practice owner are numerous.  Competition from big box stores, internet retailers, corporate practice consolidators, changing buyer types, social media have totally disrupted the paradigm of how veterinary practices used to be operated and how they need to be operated today and in the future.  Independent veterinary practices owners at cross roads with their calling (The Wellbeing of Pets) and the strategy of successful business ownership. With all these forces aligned to disrupt the industry the dilemma becomes how much time a veterinary practice owner spends “working on” their business vs. “working in” their business. 

This presentation will focus on the state of the profession as it looks at trends and forces that have impacted the industry.  These trends will include the impact of veterinary practice consolidation, manufacturer and distributor consolidation, growth trends in internet sales in core areas like pet food and preventatives and the rise of GPO’s.  We will explore the available resources for the independent veterinary practice owner and how they can leverage these resources to successfully compete in this dynamic and challenging profession.  

Data sources that will be cited will include published data from sources including Brakke, Wall Street Journal, Vet Advantage, VIN, AVMA, Pharmaceutical Manufacturers, Distributors, Vetstreet and PSIvet internal data.   The presentation time will be 50 minutes with Q&A of 10 minutes.  

About Patrick McCarthy:

Pat McCarthy joined PSI in July, 2013 as the Director of Operations.  he was promoted to President in May, 2019.  Prior to joining PSI, Mr. McCarthy was the Vice President at Pet Partners, a veterinary practice consolidator.  He oversaw the purchasing department, was responsible for the implementation of operational efficiencies and reducing expenses.  He also led staff training and development.  Before going Pet Partners, Mr. McCarthy was the Sr. Manager of Corporate/Strategic Account at IDEXX Laboratories. Pat led a team who was responsible for the sales, marketing, finance, education and implementation of IDEXX"s complete portfolio of products and services for corporate and strategic account customers in North America. 

Previously, Mr. McCarthy worked in the chemical industry for Buckman Laboratories, a Memphis-based, global chemical company.  He held several roles and was promoted to Regional Manager for the Northeast where he oversaw the sales and technical support for a team of 20 before he had a career change and joined IDEXX Laboratories.  Pat holds a BS in biology with a minor in chemistry from Lycoming College, an MS in environmental studies from Duke University, and and MBA from the University at Albany, NY>


Pat lives in St. Petersburg, FL and is married with three children.  His hobbies include fitness, music, sports, traveling and all things outdoors.  


Rod Finnegan

Destroyed in Seconds:

Don't Make a Million Dollar Mistake

Sponsored By VetInsure

Program Overview:

With the growing corporatization of the veterinary industry and more vets graduating each year, it is important for your veterinary hospital to maintain a healthy bottom line and grow in an environment of increased competition. But what if something happens that drastically lowers the value of your business? Will you be able to weather the storm? What if the problem becomes too big and you are forced to close your doors?


First of all, it is important to step away from your patients and dig deeper into the business side of your hospital from time to time. Most hospitals assume the insurance they have is adequate and will be there in a time of need. Others believe coverage obtained through a national association must be the best, while ignoring the primary motivation of any association which is increasing membership revenue.


In order to improve risk mitigation and future sustainability, the hospital must get a handle on the current situation by answering a series of questions. During this presentation, we will explore those questions and identify ways to mitigate risk so that you can protect your future from financial hardships created by peril and litigation.

Program Objective:

1. Learn how to identify risk so that you can avoid and transfer as much of it as possible.

2. Discover key areas of your business to focus on more when choosing the right insurance solution.

3. Develop a strategy and internal controls that deter problems from happening before they do. 

About Rod Finnegan:

Rod graduated from Augusta State University with a degree in finance, was captain of the varsity soccer team and still holds a Peach Belt Conference record for assists. He spent the first two years after college playing semi-professionally with the Atlanta Silverbacks reserves while also working for Dynex Capital, which was a publically traded real estate investment trust. 


In June of 2002, Rod moved to Charlotte to join The Hartford Insurance Company as a middle market underwriter. During his tenure, he analyzed risk and underwrote countless mid-sized businesses across the United States such as manufacturers, wholesalers, restaurants, tech firms and professional service providers. 


In August of 2004, Rod moved to Athens Georgia to begin managing the commercial division of an independent insurance agency, which included providing leadership and advice to young insurance agents on more effective ways to analyze risk and negotiate with insurance carriers on behalf of their clients.


In 2008, Rod met with a Oconee Veterinary Hospital in Watkinsville Georgia. He quickly discovered that most veterinary hospitals were written with his previous employer, The Hartford, through a national association. Upon examination of the policies for Oconee Veterinary, Rod was able to reduce their cost by 32% while still providing over $600,000 in additional needed coverage. With his previous underwriting experience and insider knowledge, Rod felt that he could replicate those results with other veterinarians in Georgia. As a result, Vetinsure was born.


Today, Vetinsure operates in 47 states and has saved the independent veterinary community tens of millions of dollars in insurance premiums while providing broader coverage, better value, and a stronger focus on education.  


Rod is currently a member of Vetpartners and The Society for Veterinary Medical Ethics. He also enjoys time with family, coaching high school soccer, mountain climbing, traveling and speaking at veterinary conferences. 



Single person registration (non PSI member)


Single person registration (PSI member)

$129.00 - Save $75!

Best Option:

PSI Member Practice Owner AND their Practice Manager

Just $199 - Save $209! 

Please note: This package is strictly limited to Practice Owner's and their manager. 


These are early bird prices and won't last!  Be sure to register before early bird ends on August 15, 2019.  Afterwards, all prices go up by $75.  




This event is approved for 6 hours of continuing education by the Georgia State Board of Veterinary Medicine. 


Benchmark Payment Systems




Paws, Whiskers & Wags - Your Pet Crematory


Rekindle Solutions

Southern Veterinary Partners


Virbac Animal Health

Questions can be submitted to:

While you're here, check out the Palmetto Veterinary Management Society on Facebook!  Stay connected with your peers and participate in the discussions.

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